As social distancing and lockdown continue, people have been interacting with the outside world by using social network sites (SNSs) more actively ( Nabity-Grover et al., 2020). Citizens are participating in preventive measures such as social distancing, mask wearing, working from home, and non-face-to-face learning. Since the COVID-19 outbreak, governments around the world have suggested that people stay at home and reduce their outdoor activities ( Yarimkaya and Esentürk, 2020). Moreover, companies are needed to carefully consider the risk of the sense of isolation when marketing to SNS users. Therefore, the government should set policies by reflecting citizens' mental difficulties and SNS activities together. In conclusion, psychological discomfort partially affects the intensity of SNS use. In addition, cabin fever syndrome influences SNS usage intensity, affective risk perception, and cognitive risk perception. Cognitive risk perception is positively related to social distancing intention. The results show that the affective risk perception significantly affects social distancing attitude. Using structural equation modeling (SEM), this study applied SmartPLS 3.3.9 to analyze 271 valid samples. The purpose of this study is to explore the effects of psychological discomforts on the social network site (SNS) usage intensity of University students. Since face-to-face classes are restricted, students in higher education become to feel psychological and cognitive discomforts such as isolation and risk perception. Social distancing, working from home, and non-face-to-face lectures have led to major changes in people's activities. To cope with the COVID-19 pandemic, many countries are implementing social measures. Department of Strategic Planning, RealSecu, Busan, South Korea.
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